Social media designs are visual content created specifically for business or personal purposes for promoting and marketing on social media platforms. A well-made social media design can help a business or a person in branding, building reputation, promoting, improving in the visual appearance, interacting with the target customers, and standing out among others on social media channels.

Social media post designs are graphics that are specifically designed for social posts on platforms such as Facebook, Twitter, Instagram, Youtube, etc. with the intention of brand recognition, brand awareness, customer interaction, social promotion campaigns, and the list goes on.

Social media design is presented, obviously, on social media channels, such as Facebook, Twitter, Tumblr, Instagram, and Youtube. Since you can be able to approach a those global-scale platforms of audience, try to take advantage of it and grab your chance in getting as many interaction as you can with these methods of presenting your social media designs:

• Posting it on all target social media channels that your potential audiences are present.
• Using a consistent and professional visual format, which includes your brand image or brand identity in every visual design. Using templates is also a good idea.
• Optimizing your graphic designs for every digital platform in order to maintain the highest quality of content across all channels.
• Making sure the design is easy to scan and shareable on any platform in case it goes viral.
• Adding in clear messages and the links back to your website/landing page.
• Creating different types of visual designs, or approach other types of promoting on social media channels for a better approach to audiences with different tastes of perceiving information.

All of the methods above are used for your social media designs to better present in front of your audiences. However, the things that make your designs stand out and make your marketing strategy become successful are the visual content itself. As long as it is helpful, clear, and interesting, it will surely bring you the interaction from the audience you have always wanted.

Since social media platforms nowadays are increasing in popularity, businesses have decided to launch their marketing campaigns online in order to have a better approach to their customers. In one of the most effective ways to promote businesses online, social media designs are preferred because of these benefits they bring:

1. A better way of promoting your business online: The design, or visual content, is the most recognizable aspect of things. Creating the design in the digital world which is a global-scale platform through social media channels, businesses can be able to reach out to an even wider and better potential customers of theirs.
2. A professional way of branding: Since the social media designs of a brand are made to follow the brand guidelines, the consistency of the visual content of the whole campaign helps not only in increasing brand awareness and brand recognition, but also in making the business appear as a professional business in the customers’ mind.
3. A new way of interacting with the audience: Interesting and informative visual design of a brand like profile picture, banner ads, posts on social media platforms help the brand in building a specific identity that has its own personality and characteristics. From there, it makes it easier for the audience to interact with the brand and react to the brand’s movement.
4. A standing out business among other competitors: The sooner you can choose for the business a specific identity, the better choice you will have to freely create the first and most unique image of your brand that differentiates you with others in the same industry.

Normally, a graphic designer can also make you a beautiful poster campaign or an outstanding profile banner on social media. However, a social media designer, who has experience not only in the design field but also in the social media marketing, will be able to guide you to the right way of efficiently presenting your brand message to the audience on each of those platforms and successfully achieve your brand target. That’s why you need a social media designer to assist you in this type of task.

In order to pick the right social media designer for your business, we have some suggestion for you to consider applying in your next campaign:

• Figuring out what you already have: It includes your brand identity that will be put on every of your designs, your message to the audience, and most of the time, you also need to set up your budget.
• Determining what you want to archive: It’s the number of views, click, the revenue, the data of potential customers, the brand awareness, etc. The clearer your target is, the more visual content will be created to help you get to that target.
• Your target audience: The social media platform that you post your design on will be determined by the customer segments that you want to reach out to. To decide where to upload your designs is to help focus only on the place you need to check out. Also, it can save you time, effort and money concentrating on wrong targets.
• The goal of style: Searching for the designers that have projects that reflect the style of post you want for your campaign. You will also want to know what is their solution for a problem in terms of design and visuals on social media since it is one of the most important skills a designer working in the marketing field should have.

There are various social media design service for businesses to choose depending on the marketing target, those are:

• Visual images of a post, thumbnail pictures, posters, banner ads for posting on channels like Facebook, Twitter, Instagram, Youtube, etc.
• Avatar, background, banner, and header images on social media profiles.
• Visual content on landing pages.
• Infographics that are informative, interesting, appealing, and shareable on other platforms.
• Other social media designs.