Game Art refer to every visual elements we see when playing video games such as concept art, environment, surrounding objects, game characters, clothes... and is an important part of a sucessful game. Let's our Game Artists here help you design a game with stunning game art that everyone love.

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Game art 101 - Get to know the fundamentals of the art of game design

Game art and design occupy a unique position in the many industries that are existing today. The process of creating a game involves lots of different stages of creation, design, and production, making it fascinating to see how the final product came to be.

This very minute, papmall® will walk you through the world of game art design, giving you an in-depth look at how you can bring your favorite gaming adventures to life!

  1. Get to know about Game Art

Game art design refers to all visual and graphical elements that you see while playing a game, such as the environment, surrounding objects, game characters, and fashion. Game art is an indispensable part of video games and sometimes carries more meaning than meets the eye.

Game art designers may be in charge of drawing sketches, animating characters, and even designing the lighting in a game. This field is often very detail-oriented, requiring a strong interest in video games, artistic training, and talent.

Before getting down to the nitty-gritty of game art, let us unpack the differences between video game graphic designer and artist that always get people confused.

  1. Game Artist vs Game Designer

Although game designers and artists work closely together in game development, they have different zones of genius, therefore, have distinct responsibilities.

The role of game artists is to tell the story through art. 2D artists are sometimes known as concept artists who draw visual guides on the game's look and feel. Once finishing the art, they will provide a library of 3D objects for designers to breathe life into their ideas.

Game art designers, on the other hand, are in charge of planning and detailing every aspect of a new game, including the setting, structure, rules, story flow, characters, levels, and devices.

So, you can say game designers focus on the functional dimensions of a game and oversee the foundation and execution of the game mechanics, allowing it to have the desired mood, style, and consistency.

In short, a designer makes a game work, and an artist makes it pretty.

  1. Why you should hire an external game designer artist

The art of game design is incredibly daunting. You must not only work with extremely demanding stakeholders, but you must also constantly deliver high-quality content that fulfill their art needs and expectations in a short amount of time.

However, game art and design outsourcing would turn the tables.

A reliable partner can alleviate many bottlenecks that a typical game development process has, compensating for the time, money, and in-house specialists you fall short of.

For example, game art and design services get your staffing levels to a good point because they offer true professionals (whose apprenticeship takes years in many cases) ready to turn your thoughts into reality.

It is yet to mention all additional costs (taxes, tools and equipment, travel expenses, catering, and security/cleaning services) that each new employee entails. How can you tell if it's worth it?

Hiring a video game graphic designer covers all operating expenditures. They provide pure skill with zero adaptation and, therefore, earning opportunities. Reduced operating expenditures are the number one reason why you should practice game art design outsourcing.

  1. Things businesses should prepare before hiring a freelance game artist

1. Find a trustworthy partner

There is a large pool of freelance game art talents to cater to numerous needs. You can hire temporary workers in your area or look for game art experts on the internet.

Check the potential partner's portfolio to see if they have ever worked with your styles of art and possibly even the genre of game you are making.

You can also view their profiles on papmall®, a professional marketplace in all fields. In terms of credibility, check out the IAOP (International Association of Outsourcing Professionals) for helpful information about top providers.

2. Be detailed in your specifications

One of the deciding factors in the quality of game art design will be how detailed you make the requirements.

The more ambiguous your specifications are, the more room there will be for confusion and the higher the chances that artists will fail to yield the results you expect. Thus, you should formulate an artistic style for the required assets and demonstrate what it takes for absolute success.

Keep in mind that the freelance game artist might not do things the same way as you (e.g. using the same mode to blend various texture maps together), so it’s best to put it all down in black and white.

3. Make certain that all artwork is secure

One of the main reasons that hold companies back from outsourcing is the risk of a partner disclosing sensitive details. Therefore, you need to prevent any threats to confidentiality by including intellectual property (IP) protection as part of the terms you both agree to.

You can put these terms in the initial contract you sign with the freelance game artist or create an NDA (non-disclosure agreement) contract that protects your rights. It is a standard procedure in 2D/3D game art outsourcing.

4. Pay attention to game designer artist’s competencies

A portfolio is not the only hallmark of a decent game art designer. Hence, when looking for freelance specialists for your projects, you may want to verify their qualifications to determine if they are the perfect fit for the job.

Test their knowledge with a pre-employment assessment test if possible. Don’t forget that for non-AAA games, the freelance game artist will not want to dedicate lots of time, so the task should be pared-down and simple.

5. Practice effective communication

Even with the most detailed guide, you will have to field the questions from your partner - it is an inevitable part of the collaboration process.

It is better to address these questions the moment they arise, or you may face project delays or rework. papmall® recommends establishing multiple communication channels, determining personnel to contact, and setting up contact hours.

Remember that the freelance game artist is usually based in a foreign location, so you will most likely feel time zone differences. Even after receiving the art, you should maintain contact with the artist in case you need him or her to do additional work promptly.

6. Examine artwork thoroughly.

Any excuses for poor quality work are unacceptable. Usually, a portion of the arrangement with outsourcing services dictates that the client (you) has the right to provide comments. It is an opportunity to review various aspects to ensure that the game art design meets your expectations.

  1. Game Art outsourcing at papmall®!

The process of creating game design is stressful and requires a comprehensive grasp. You can not encompass the art of computer game design by yourself. Or at least it will take a long time to do so. Whether you need just a little help or someone competent to handle a project from scratch, papmall® is always ready to listen!

papmall® is an e-commerce marketplace founded in 2019 that provides top-notch services in all fields, such as Digital Marketing, Programming & Tech, etc., of course, Freelance Game Art at a reasonable cost.

On papmall®, businesses can easily and quickly find a dream Game Art partner with the perfect experience, skill sets, and design style. Build your empire and ease the squeeze of cost pressures with our freelancers today!

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