"Email design is the process of strategic design or an email that resonates with your company's target audience, your current subscribers, and customers. By catching the reader's eye and entices them to keep reading once they open the email, a good email design brings a business lots of benefits. "
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Email Design FAQs
What is email design?
Email marketing is a direct marketing effort in which you send personalized emails to a specific group of people and educate them about your product or service. Good email designs persuade the target audience to execute your desired actions, such as making a purchase, signing up for a free trial, or registering for an event. They allow you to speak directly to your audience, remind them of your brand without being pushy, and turn one-time shoppers into subscription customers; in other words, boost conversions. At the very least, an email design service should be on-brand, resonate with your target audience, and center around effective communication.
Prospective buyers do not read everything that lands in their inboxes, but things that piques their interest instead. So if you often watch your content going in the trash bin, it is more important than ever to step up your email marketing game.
Email is 40 times more effective at acquiring customers than most other marketing tools. And mobile-optimized messages designed to connect with your audience on a meaningful level will make conversions easier.
However, email design is not a one-and-done effort. It is well beyond ensuring that your text is convenient to read and your layout is visually pleasing. A freelance email design service will have a lot to handle, for example, graphic design and technology adaptation, to bring the best email performance.
That is why more companies are hiring freelance email design services to maximize sales and connections to counter their rivals’ efforts.
What is the layout of an email?
Email layout is about optimizing various elements, such as fonts and sizes, graphics, and section breaks, to get your point across and catch the reader's eye.The layout of an email guides the point of gaze. When you open an email, your eyes subconsciously travel between different sections as the email rolls out.
Generally, email design layouts fall into two main groups:
- Single Column: Because of its simplicity, this is the most common layout used by email designers. Your eyes follow a standard path from top to bottom, never getting distracted by relevant information.
- Two Columns: As the name reveals, two text elements will be arranged in separate columns. There are also two sub-variants of a two-column layout. If you cannot predict which platform the recipient will use to access your emails, you will want to make sure your email design looks great, whatever the client.
- F-shaped Layout: Users begin by reading horizontally, usually across the top of the content area. Then they scan the lower half of the page until they decide where to go next. This path resembles the letter F.
- Zig Zag path: The elements in this email design layout are arranged in a zig-zag pattern, which breaks up the monotony of the design and gives the appearance of a stacked pile of content.
An email design service usually includes A/B testing to determine the best matches for your brand. Some layout designs you can explore more are the inverted pyramid, Gutenberg diagram, and hybrid.
What is responsive email design?
A responsive email describes a newsletter specially developed to render (or display) across all devices and screen sizes. For instance, without responsive layouts, an email design that looks amazing on a PC may appear confusing and off-putting on a mobile device.
A freelance email design developer uses fluid tables, images, and CSS media queries to create a responsive email that flows smoothly across different screen sizes. These media queries convert fixed-width desktop tables and images into fluid elements that work well on small screens.
The foundation of responsive email design is ensuring that your emails look great in all standard mail clients. The primary characteristics (both advantageous and disadvantageous) of responsive layouts are as follows:
- Giving you more control over your email design.
- Supported across many clients as a result of recent Gmail updates.
- Being a more time-consuming development process.
- Not fit all screens and devices.
Recent statistics show that up to 53% or more than half of email marketing is opened on mobile, indicating the trend of using mobile instead of PC in the future. In many professional emails you might have encountered, there is always a separate version for mobile or auto-responsive design on mobile devices.
How do I beautify my email?
It is preferable to buy a freelance email design service. Investing in professionals who can do a better job than we ever can is a clever choice. That said, if you prefer to create an email from scratch, below are the things you need to take into consideration:
1. Email Layout
Studies indicate that an email design in 500 to 650 pixels and a vertical format is most preferred. A table of contents will do you good if you do not have a lot of space.
Besides, a navigation bar can make your emails easier to navigate through and read. To utilize visual emphasis, limit yourself to four or five sections and include click-worthy calls to action.
2. Visual Impact
If you use an image, you should include a fallback color and alt-text and avoid background images behind text because many email clients (such as Outlook) do not support them.
When creating images for fluid emails, ensure they can zoom out to 599 px. In your email design, make feature headers or product offers easily clickable. It all comes down to making your email attractive on the first try — there is no coming back.
3. Copy and Content
The content of an email design can make or break your marketing effort. Aside from using short sentences and paragraphs, use visual elements such as spacing and dividing lines to divide content into sections. Line breaks should be added every 60 characters in plain text emails for improved legibility.
The email footer is last but by no means least. It is one of the most integral parts of an email design. An ideal email footer should include not only contact information but also links to your website's homepage and social sharing. Another valuable addition to the footer is the "Why are you receiving this?" line which reduces the likelihood of your emails going to Spam.
What does a professional email look like?
1. Professional email address
Choosing a suitable email address is critical for reflecting your brand's professionalism. The first step is to pick a domain. In general, you should use a unique branded label if possible. It demonstrates sophistication and demonstrates that you know what you are doing. Furthermore, it allows you to get your ideal email address without worrying that somebody has used it.
2. Clear subject line
In your email design, try these tried-and-true subject lines to be well positioned to outperform your peers:
- Use no more than 3-4 words.
- Make it personal by using their name or company name.
- Maintain a casual tone by writing as if you were communicating with an old friend or colleague.
- Pique customers’ curiosity by asking a question or starting a story.
- provide context to add clarity and interest.
- Master the Subject lines by getting it thoroughly tested and constantly evolving, but to write clear and successful subject lines, consider what motivates you to open an email.
3. Professional greeting
Deep customer understanding is key to knowing what professional greeting works for your audience. Creating a personalized email design based on who the recipient is, what you email them about, and how well you know them. Never use generic greetings such as "To Whom It May Concern" or "Dear Sir or Madam." which make you look like you don't care.
4. Professional email salutations
According to a Boomerang study, emails that ended with "Thank you in advance" saw a solid 65.7% response rate. You can never go wrong by expressing thankfulness in any way. Closing with gratitude is a killer way to receive a positive response and should not be underestimated. Avoid cliché closings like "Regards," "Best," "Sincerely," and the like if at all possible. While there is nothing inherently wrong with them, they are stodgy and sound apathetic.
5. Flawless grammar and spelling
Your email design presents a fantastic opportunity to make a good first impression, and your writing skills reveal information about your work quality to the recipient. If your email contains misspellings or grammar errors, the recipient's opinion of you will suffer. There's no excuse not to send a perfect email in the age of free grammar-checking websites. Your recipient may not compliment you on your strong written communication skills, but they will notice if you use "your" instead of "you're."
What are the 3 styles of email?
Email design is designing and producing an email that is creative and appealing to your company's target audience, especially your current email subscribers and clients. For that reason, papmall® will highlight three main types of emails that a freelance email design service uses to capture the attention of your customers and prospects.
1. Email Newsletters
The newsletter is a one-time communication that sends tailored messages to customers for marketing purposes, providing information such as account details, product updates, etc. When done correctly, this type of email design can help expand brand awareness.
2. Transactional Emails
Transactional emails are email receipts, invoices, billing statements, and order confirmations triggered by a specific action. They are an excellent opportunity to redirect a routine message to your website. Your customers want them, so you are responsible for implementing calls to action, branding, and legibility.
3. Behavioral Emails
Behavioral emails are messages that suit a user's actions. Simply put, behavioral email is about personalization. You can tailor your emails to where your customers are in the buying cycle by getting to know them and creating buyer personas.