Business Names & Slogans
Business names & slogans services are the art of inventing for the business the name, and the slogan will go with the business as a very succinct description to build a relationship between a brand and the public, by conveying the promise your brand is making.
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Business Names & Slogans FAQs
Do you have to register a business name?
Yes, if you want your business to be protected by the law from anyone who may use that name in the future.
Registering for a business anime is a crucial part of a company’s branding strategy in order to help the brand appear more recognizable and trustworthy in customers’ eyes. Registering a business name will display your company's name on:
- The official office and website;
- Stationery, business cards, and office forms;
- All promotional and marketing materials;
- Your business formation documents, such as an LLC's Articles of Organization or a corporation's Articles of Incorporation;
- All commercial loan papers;
- Perhaps the domain name for your company's website;
- Every legal contract and agreement;
- And more.
A business name is registered with the municipality and state in which it is located. If the company does business under a different name, it must file a fictitious name ("doing business as") statement.
How do I create a catchy business name?
You can create a catchy business name by following the 4 tips:
- Make use of acronyms
A popular method for naming your company is to use a set of initials. Many large corporations use acronyms instead of their full names because they are easier to recall. Consider UPS (United Parcel Service) or the BBC (British Broadcasting Corporation). So, if your company is called 'Pearce Marketing Agency,' consider abbreviating it to PMA.
- Make mash-ups
A mash-up is one of the most inventive ways to produce outstanding business name. Consider two or three terms that are important to you and your company. Can they be integrated in some way, either partially or completely? TripAdvisor, Evernote (from "forever" and "note"), and Netflix (from "internet" and "flicks") are some well-known examples. A name like "SaladGo'' immediately conveys that you own a restaurant that specializes in salads-to-go...all in three syllables.
- Get ideas from mythology and literature.
Nike is one of the most recognizable brands...She is the goddess of victory in Greek mythology. Other well-known corporations with mythical names include Oracle, Hermés, and Mars. If you're wondering how to name a business after a mythological figure, we recommend doing some study to see if there's a legendary figure who is related to your firm.
Is there anything you can do with 'Bacchus' to name your brand if you own a wine shop? Or, if you're about to launch a makeup line; perhaps you can channel Aphrodite, the goddess of beauty.
- Make use of foreign words
Incorporating a non-native language is another inventive technique to generate business name ideas. This can make your company appear unusual and intriguing to potential clients, as well as unforgettable. Perhaps it's a French-named hair salon or a Japanese-named tea business.
However, in order to create a professional business name, you will need support from experts to do the analysis and research for you. You can find these experts on papmall®, an e-commerce platform for freelancers around the world. You can find services in multi industries such as Business, Marketing, IT or Media. This platform has been well-established in America, Canada, Singapore, and Hong Kong.
How to find out if your business name is taken?
You can find out if your business name is taken by following 03 popular ways:
The absence of a corporate entity with the same name in your state does not imply the absence of similarly called local enterprises. Corporations, LLCs, sole proprietors and partnerships may all operate under fictitious business names, or "DBAs.
Many cities and counties require enterprises that use a fake name to register a business name with the city or county. You can find out if there is another business in your area using the name you want to use by checking these DBA registrations.
A business that has registered a DBA may have common law trademark rights in the business name, as well as strong local name recognition, which may make marketing your business more difficult.
Check for trademarks on business names
Businesses can get nationwide trademark protection by registering a business name with the United States Patent and Trademark Office (USPTO). When beginning a new business, it's a good idea to search the USPTO's online database for trademarked business names that are similar to yours.
A trademarked business name can pose complications if it is close to your business name and has been registered as a trademark for a similar sort of goods or services. If you perform a search and are afraid that the name you wish to use may infringe on someone else's trademark, you should seek guidance from a trademark lawyer before proceeding.
Searches for general business name availability
A broad internet search will assist you in determining whether another company has created a strong internet presence using the business name you want to employ. A firm that is using your name online may have established common law or state law trademark rights in the name, as well as registered domain names and social networking profiles to match the business name, making it more difficult for you to market your business under the same name.
"Is my business name already taken?" is an important issue for prospective business owners to consider before forming a company or spending money on marketing. Taking the effort to conduct a thorough name search can save you a lot of trouble, time, and money in the long run.
You can visit papmall® and find freelance ‘Business Names & Slogans’ service to get the support from skilled freelancers. They will make sure the chosen name is unique and catchy through market research and insights analysis. papmall® is an e-commerce marketplace for freelancers to publish their services. You can find services in multi industries such as Business, Marketing, IT or Media. This platform has been well-established in America, Canada, Singapore, and Hong Kong.
What are some good business slogans?
Some good business slogans are:
- Just Do It - Nike
- Think different - Apple
- A Diamond is Forever - De Beers
- When you care enough to send the very best - Hallmark
- I’d walk a mile for a Camel - Camel
- Quality never goes out of style - Levi’s
- Finger Lickin’ Good - KFC
- Shave Time. Shave Money. - Dollar Shave Club
- With a name like Smucker’s, it has to be good - Smucker’s
- Snap, Crackle and Pop! - Rice Krispies
- Open Happiness - Coca Cola
- So easy, a caveman can do it - Geico
- 15 minutes can save you 15 percent or more on car insurance - Geico
- Belong anywhere - Airbnb
An effective slogan is composed of a few important elements: memorability, simplicity, emotion, and distinction. Let's dig further into these.
Memorability : The best slogans, first and foremost, are memorable. It captures your audience's attention by evoking humor, emotion, or catchiness.
Simplicity: A slogan must be concise, clear, simple and recognizable. A simple statement is more powerful than a lengthy sentence.
Emotion: Incorporating positive emotion into your new phrase will attract the attention of your target audience. It should correspond to how you want your product or service to make your customers feel, whether it's security, relief, luxury, or inspiration.
Differentiation: Finding a way to stand out in the market is a vital part of marketing. Differentiation is essential for making your tagline instantly memorable. To communicate your competitive advantage, use your tagline.
When your tagline ticks all four criteria, you know you've done well.
How to create a slogan for your business?
- Make use of abbreviations
Using a set of initials is a popular way to name your firm. Because acronyms are easier to remember than complete names, many large firms employ them instead. Think about UPS (United Parcel Service) or the BBC (British Broadcasting Corporation). So, if your company's name is "Pearce Marketing Agency," consider shortening it to PMA.
- Create mash-ups
A mash-up is one of the most creative ways to get great business name ideas. Consider two or three key terms for you and your business. Can they be incorporated, either partially or completely? Some well-known examples include TripAdvisor, Evernote (from "forever" and "note"), and Netflix (from "internet" and "flicks"). A name like "SaladGo" immediately implies that you own a salad-to-go restaurant...all in three syllables.
- Draw inspiration from mythology and literature.
Nike is one of the most well-known brands...
In Greek mythology, she is the goddess of Triumph. Oracle, Hermés, and Mars are some other well-known companies with fantastic names. If you're wondering how to name a company after a mythological figure, we propose conducting some research to see if there is a legendary figure who is relevant to your company.
Is there anything you can do with the name 'Bacchus' if you own a wine shop? Alternatively, if you're ready to start a makeup brand, you may invoke Aphrodite, the goddess of beauty.
- Employ foreign words
Another imaginative method for generating business name ideas is to use a non-native language. This might make your organization appear different, exciting, and memorable to potential clients. Perhaps it's a hair salon with a French name or a tea shop with a Japanese name.
To design a professional business name, however, you will need the assistance of knowledgeable experts to study and investigate. These professionals can be found on papmall®, a global e-commerce site for freelancers. Services are available in a variety of areas, including business, marketing, information technology, and media. This platform is well-known in the United States, Canada, Singapore, and Hong Kong.
What is the difference between a slogan and a tagline?
The difference between a slogan and a tagline are:
Slogans convey the company's objective, whilst taglines conjure up an image of the brand.
A slogan is more focused on advertising, whereas a tagline is more focused on public relations, which means that slogans are used to promote an item while taglines generate awareness about the overall brand.
Taglines, unlike slogans, do not tell customers what your organization does. Taglines, on the other hand, focus on a certain characteristic of a company. For example, a grocery store may construct a tagline centered on a specific produce item rather than the fact that they carry a variety of cuisines.
The number of words
Both terms are short and easy to remember, however slogans are frequently longer than taglines. Taglines are usually seven words or less, whereas slogans are nine to 10 words. Because slogans encapsulate the entire objective of the company, they have a higher word count.
Slogans are typically used for a single product or campaign and do not stay as long as taglines. Because taglines represent the total brand, they are timeless and rarely change. Companies modify their slogans to emphasize a new theme or idea.
Stages of development
Companies develop their taglines at the early stages of brand strategy planning or when rebranding. Slogans, on the other hand, evolve when businesses execute a marketing campaign. Companies modify their tagline to focus on a component as they opt to focus on different components of their product. Meanwhile, the tagline remains unchanged.