Brand Voice & Tone

The way a brand communicates is reflected in its brand voice & tone. Based on what is appropriate, the tone may vary depending on the situation. The tone you use will be determined by your strategy, industry, and target audience. The tone of your brand might be informal, playful, fun, serious, or professional, depending on your brand and the circumstance. For instance, a company's Facebook post promoting a thrilling upcoming event may come off as lighthearted and funny, but their response to a client complaint will be more sober and formal.

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