Audio Logo & Sonic Branding
The term "sonic branding/ Audio Logo" describes the tone of a brand. Additionally, it is referred to as audio branding, sound branding, and acoustic branding. Sound is used in this form of branding strategy to strengthen brand identity. Even though these sounds are just basic jingles, sound effects, or mnemonics, they have a great deal of emotional significance that makes them just as closely associated with the brand as visual components. Modern marketing makes use of audio in the form of jingles or catchphrases that, after being repeatedly heard by the target audience, can cause a powerful unconscious memory recall.